TCBY Supports Moms Nationwide with Free ‘Fro-Yo’ on Mother’s Day Weekend

Touching on Family-Friendly Nature of the Original Frozen Yogurt, Legacy Brand Gives Even More Reason to Celebrate

May 2, 2013

DENVER – Mother’s Day offers families everywhere a chance to come together and do fun activities with the most important mom in their life, so adding a healthy treat to the mix makes it even better. The Country’s Best Yogurt (TCBY) is treating mothers nationwide this year to a special – and FREE – offer. On Sunday, May 12, any mom who enters one of the 400-plus unit TCBY locations nationwide will receive up to a 6 oz. cup of frozen yogurt, either for self-serve or a small cup or cone in traditional locations.

The offer includes all flavors of yogurts and sorbets, any toppings combinations and all “Super Fro-Yo.” In 2011, TCBY introduced an elite classification of super nutritious frozen yogurt known as Super Fro-Yo, ideal for the healthy mom. Super Fro-Yo contains a special combination of nutrients that work together to improve an overall sense of well-being. Each 4 oz. serving must meet nutritional guidelines that include one gram or less of saturated fat, three grams of fiber, four grams of protein, seven types of live and active cultures/probiotics, 20 percent DV Vitamin D, 20 percent DV Calcium, 10 percent DV Vitamin A and be 120 calories or less.

Moms are leading their families in more healthful food choices. TCBY’s frozen yogurt, the industry’s leader since 1981, makes for a smart addition to any Mother’s Day weekend. With the healthiest proprietary yogurt in the market today and one of the few brands to create its own product internally, TCBY is eager to brighten mom’s special day.

“I can’t think of anyone more important than the moms out there,” said Neal Courtney, interim Chief Executive Officer of TCBY’s parent company, Famous Brands International. “Since there’s nothing more special than some quality one-on-one time with mom, we want to encourage everyone nationwide to come on out for a free treat on us, no strings attached.”